Check out the work:
making zombies empathetic in the 80’s
Positioning a zombie title in the games industry as “unique” is a tall order to say the very least, but it was a challenge we couldn’t wait to sink our teeth into. With over a million viewers curious to see some fresh meat, I’d say we’ve done a bloody good job.
Dive in if you dare…
Solving Welly’s
winter tourism woes
New Zealand’s coolest little capital came to us with a dilemma: tourist numbers were dropping and Wellington’s windy winters were to blame. In response we created a campaign to flip its reputation from windswept nightmare to fabled fountain of youth.
Feel it in full effect…
celebrating 10 years and still kicking
When a beloved franchise reaches its 10th anniversary, with a community as strong and passionate as ever, it only makes sense celebrate in style. Our job was to let the world know Into the Dead was roaring into double digits with no intention of slowing down.
Fire up the festivities…
Personifying your
power company
Powershop was looking for an edge in an oversaturated market; they needed to remind NZ that they were a power company Kiwis could trust. We decided to show Powershop as the power company you deserved to be in a relationship with. Literally.
It’s getting hot in here…
Marketing mares
to the mobile masses
Between TV commercials, YouTube features and literally hundreds of ads across social media, I certainly left my mark on this immersive horse world with some weird and wonderful content, corralling countless customers in the process.
Giddy up, let’s ride…
Helping new citizens find their wings
New Zealand’s Department of Internal Affairs approached us to announce their new online application system for citizenship. We knew nobody needed another govt department “talking heads” video campaign, so we made a squawking heads one instead.
Get your beak into this…
Getting men to talk about their feelings
It’s no secret that men’s mental health a silent but deadly issue. The Movember Team Talk initiative with helps solve the issue of men feeling uncomfortable talking about emotions with their mates, by giving them a way to break the ice over a beverage.
Prepare to care…
Creating ducking
good content
If you told past me that I’d be marketing the weirdest game about throwing mutant fowls in a hole, I’d tell you to “duck off”. Yet here we are, making mini-cartoons to celebrate duck diversity and service an overwhelmingly large audience killing time on the loo.
Sounds a bit quackers…
Leaving players a
lasting legacy
A loyal fanbase saw support for their favourite mobile game wavering, so we stepped in to remind them that we weren’t going anywhere. Whilst the development efforts may be smaller in scope, the stories are just as big and better than before.
Leave no one behind…
Building trust with a new audience
In the games industry, consumer trust is everything. So while we worked on positioning ourself as the most unique zombie title of the decade, we began a parallel campaign to show consumers that our tiny team could back up their big promises.
Take the leap…